Private Merchandiser of the Year
The Southern Ohio PGA is proud to recognize Justin Armour, PGA, Head Golf Professional at New Albany Country Club, as the 2025 Private Merchandiser of the Year. Justin’s leadership in golf shop operations, his commitment to member service, and his innovative approach to merchandising have elevated the standard for private club retail in the region.
With over 1,000 square feet of golf shop space under his direction, Justin has developed a dynamic, member-focused retail experience. His data-driven approach has paid dividends with consistent percentage increases of sales year-to-year. By carefully managing inventory, negotiating with leading brands, and curating collections that blend functionality with modern style, Justin has created a shop that resonates with both traditional and fashion-forward golfers.
At the core of his philosophy is exceptional member service. Justin views merchandising as an extension of hospitality, tailoring the shopping experience to reflect the preferences and lifestyles of New Albany’s membership. From exclusive promotions for the Men’s and Ladies’ Golf Associations to personalized fittings and curated product launches, he ensures members feel valued while enhancing their connection to the club.
Justin’s success also extends beyond the shop. He has strategically expanded into corporate sales, offering branded merchandise and event partnerships that strengthen relationships while diversifying revenue streams. This initiative not only boosts the club’s visibility but also showcases Justin’s ability to think creatively about merchandising in a private club setting.
Equally important is his dedication to staying ahead of industry trends. By monitoring the latest in golf fashion and equipment, Justin continually refreshes the shop with premium offerings that balance performance and style. His ability to anticipate and deliver on member expectations keeps the New Albany golf shop a destination for quality and innovation.
For Justin Armour, merchandising is more than sales, it’s about creating an experience that fosters loyalty, community, and pride in the club. His blend of member-focused service, business acumen, and eye for fashion excellence makes him a standout in the Southern Ohio PGA, and a most deserving recipient of the 2025 Private Merchandiser of the Year Award.